Copyright 1993 The Dallas Morning News THE DALLAS MORNING NEWS February 21, 1993, Sunday, HOME FINAL EDITION SECTION: THE ARTS; POP RECORDINGS; Pg. 5C LENGTH: 506 words HEADLINE: Penchant for pop pays off BYLINE: David Okamoto BODY: Spilt Milk, Jellyfish (Charisma); Million Seller, the Pooh Sticks (Zoo) -- With their silly names and endearing but decidedly unfashionable penchant for pubescent pop, San Francisco's Jellyfish and England's Pooh Sticks dare to be wistful wimps in an era of musclebound metalheads. Their brashly derivative, bubblegum-smacking originals -- built around fuzzy guitars, creamy harmonies and precious paraphrasings of '60s and '70s hits -- serve as hokey but heartfelt homages to lost innocence spiked with clever melodies and a sly, irrev erent edge that elevates them beyond mere hook-plundering exercises. On its sophomore effort, Spilt Milk, Jellyfish fleshes out the Beatles and Badfinger influences that sparked 1990's Bellybutton with a dazzling kaleidoscope of strings, horns, harps, tubas, accordions, harpsichords and channel-hopping effects that recall the wall of sound that Brian Wilson erected on Pet Sounds. Lead singer Andy Sturmer, keyboardist Roger Manning and bassist Tim Smith pile on layers of vocal tracks, creating an ethereal choir effect that mimics the Beach Boys and Queen with eerie accuracy. They also dose the dense arrangements with sneaky refer ences to Bruce Springsteen, Wings-era Paul McCartney, Supertramp (check out the cheesy keyboards on New Mistake) and even the Jesus and Mary Chain. From the flower-power pop of Sebrina, Paste and Plato to such smirking teen anthems as the Raspberries-flavored Joining a Fan Club and The Ghost at Number One (about the overinflated adoration bestowed on rock stars after their deaths), Jellyfish stitche s together a swirling pastiche of songs and sounds, creating an ambitious concept album that fits somewhere between Sgt. Pepper and the Dukes of Stratosphear's Chips From the Chocolate Fireball. While Jellyfish is just discovering the joys of pilfering from pop's past, the Pooh Sticks have apparently outgrown it. Last year's The Great White Wonder was loaded with overt cops from Neil Young's Powderfinger, Hot Chocolate's Emma and the Four Seaso ns' Who Loves You. But save for a passing reference to Alice Cooper's Hello Hurray and subtle nods to Todd Rundgren and the 1910 Fruitgum Co., the wryly titled Million Seller is a more straightfaced, more elegantly produced expression of leader Hue Willi ams' fascination with pop kitsch and puppy love. Baby Wanna Go Round With Me and the luscious That Was the Greatest Song are two of the most charming pop songs you'll never hear on the radio. But without the playful shenanigans of The Great White Wonder, much of Million Seller comes across more childi sh than childlike. Only a handful of songs bother to rock, leaving such limp, acoustic piano- and guitar-driven ballads as Sugar Baby, Goodbye Don't Mean I'm Gone and Jelly on a Plate to emulate the blissed-out mush of Donovan and Crosby, Stills and Nash . Those are worn-out touchstones for a smart, satirical band that once considered comparisons to the Archies a compliment. -- David Okamoto