Copyright 1994 The Chronicle Publishing Co. The San Francisco Chronicle FEBRUARY 6, 1994, SUNDAY, SUNDAY EDITION SECTION: SUNDAY DATEBOOK; Pg. 30 LENGTH: 2444 words HEADLINE: It Was 30 Years Ago This Week Beatles' Ed Sullivan appearance triggered lasting phenomenon BYLINE: MICHAEL SNYDER, CHRONICLE STAFF WRITER BODY: ON SUNDAY, February 9, 1964, an entire country -- give or take a few hermits -- sat down to watch four young men from Liverpool, England, make their live American television debut on the popular CBS variety program, ''The Ed Sullivan Show.'' The quartet's first single on the Capitol label, ''I Saw Her Standing There,'' had reached the No. 1 spot on the Billboard singles chart the previous week. Full-tilt Beatlemania was about to be unleashed. The British rock band with the pudding bowl haircuts, collarless jackets and international buzz brought Sullivan the highest ratings his show had ever attained -- 73 million Americans watched that night. The Fab Four -- John Lennon, Paul McCartney, Georg e Harrison and Ringo Starr -- would go on to become the most significant, if not the greatest, rock band ever. It's 30 years later. Despite an acrimonious break-up in 1970 and a series of legal battles over rights to the Beatles' empire and music, the band is still with us. Rumours continue to surface that the remaining three members of the group will reunite to create music for ''The Beatles Anthology'' -- a 10- to 15-hour video history of the band due in 1995. Although the death of Lennon (he was shot by a demented fan in 1980) precludes any true reunion of the group, the Beatles legacy will not disappear. Regardless of any music that results from a congress of the three survivors, ''The Beatles Anthology'' should spawn a companion set of four to six compact disks of rare and classic material, as well as a blitz of publicity about the band. The Beatles' impact on pop music in specific and on society in general was immense and far-reaching. Otherwise, why would anyone today care about three middle-aged men puttering around in a recording studio? Boomer nostalgia aside, bootleg albums of live concert performances and TV appearances by the band, song demos, studio out-takes, alternate versions of their hits and unreleased tracks have circulated for years. With all of the merchandising that resulte d from Beatlemania, there is now a small industry devoted to collectible Beatles memorabilia. Capitol Records recently issued two volumes of Beatles hits for the first time on CD. The company reports that the albums already have sold in excess of 1 1/2 million units. ''There is an insatiable appetite for the Beatles on CD,'' said Lou Mann, senior vice-president of sales at Capitol. ''Backbeat,'' a forthcoming feature film, deals with the Beatles' star-crossed original member Stu Sutcliffe and the period from 1960-61 when the band played rock clubs and strip joints in Hamburg, Germany. The ''Backbeat'' sound track album is a set of vintage rock and roll songs that were part of the band's repertoire, interpreted by such modern rockers as Dave Pirner (Soul Asylum), Mike Mills (R.E.M.), and Thurston Moore (Sonic Youth). You may want to blame the Beatles for the creation of the Monkees, a U.S. television doppelganger inspired by the Beatles' feature films ''A Hard Day's Night'' and ''Help''; or the hubris of the late '70s power-pop Band the Knack, which aped the cover of ''Meet the Beatles'' on the ''Meet the Knack'' album; or the banality of ''Beatlemania,'' the stage show. But the Beatles remains the single most influential rock band ever. Robin Wilson is the vocalist with the Gin Blossoms -- the incredibly successful guitar-pop band from Tempe, Arizona, with the platinum debut album, ''New Miserable Experience.'' On the side, he's also in a cover band ''that does a lot of new wave and ear ly Beatles songs. ''I've watched the movie, 'The Complete Beatles,' dozens of times,'' said Wilson. ''It's such a stirring story. They were four kids, so damn young and so incredibly prolific at such an early age. I was born in '65. I'm as old as (their album) 'Rubber So ul.' They were 5 or 6 years younger than I am now when they made 'Help.' As a musician and songwriter, their vocal style and melodies really affected me.'' Besides earning the rabid adoration of a legion of teenage girls and the envy and respect of many male rock fans, the Beatles created the vision of an ideal life through team work. Their camaraderie, along with their humor and talent, seemed integral to their success. This band of young men that scaled the pop charts repeatedly had attained an unprecedented level of idolatry and, a rarity in the pop music scene of that time, the Beatles had done it as a self-contained unit. They wrote most of their songs -- frighteningly catchy pop tunes that intertwined American rock and roll, soul music and the rollicking sounds of the English music hall -- and they played their own instruments. Starting out as a conventional rock quartet , they went on to experiment with Eastern scales and instrumentation, string quartets and musique concrete. They had it all, money, love and respect, and kids throughout the Western world wanted to be like them. The San Francisco band Jellyfish, featuring Andy Sturmer and Roger Manning, has had chart success, particularly in England, with a gleaming pop sound that revolves around gorgeous vocal harmonies in the tradition of the Beatles and other ensembles that a re indebted to the Lennon- McCartney songwriting tandem. Born in 1966, Sturmer wasn't around for the band's debut with Sullivan. ''By the time I was aware of them, the Beatles had permeated society,'' Sturmer explained. ''I was really influenced by the Beatles movies. You could see the romance of being in a ba nd in 'A Hard Day's Night.' '' Two years ago, Sturmer and Manning actually worked with Starr in Los Angeles, writing a song for him and singing on his last solo album. They even did a video with him. ''I met Ringo in the studio,'' recalled Sturmer. ''I was looking at these old drums and old cymbals and I heard this voice say, 'Got them for the Sullivan show.' ''I tried to pry some stories out of him, but he doesn't do much talking about the past. Fro m the few things he alluded to, I think they all prefer to remember the good times. ''They were more than the sum of the individual parts. Something clicked together. Whenever I need to be pumped up or recall why I'm in a band, I listen to the Beatles.'' Sturmer is not alone. Over the past decade, there have been many other musicians who have found voices by adapting some aspect of the Beatles' sound -- XTC, Tears for Fears, Crowded House, Marshall Crenshaw (an ex-''Beatlemania'' star), The La's, World P arty, Redd Kross, Teenage Fanclub, and the Posies (whose ''Golden Blunders'' was covered by Starr on his last concert tour). Beginning in the '60s, the Fab Four had a profound influence on their peers in the music business and the rock musicians that followed them. They blazed a trail for other British bands to appear on Sullivan and, hence, reach the American TV audience, and they served as outright inspiration. The Rolling Stones, the Kinks, the Dave Clark 5 and Liverpool pals Gerry & the Pacemakers were but a few of the groups that crossed the Atlantic in the Beatles' wake. The Move -- a Manchester band led by Roy Wood, who would go on to co-found the Beatle-s tyled Electric Light Orchestra with Jeff Lynne -- had a Top 10 hit in England with ''Blackberry Way,'' seemingly a rewrite of the Lennon-McCartney smash ''Penny Lane.'' ''Lies'' by the Knickerbockers was a 1966 hit single by a New Jersey quartet that soun ded so much like the Beatles that many listeners really believed the band was the Beatles under another name. ROGER McGuinn of the Byrds was a folk musician who decided to go electric after the rise of the Beatles. Bob Dylan has gone on record as a Beatles fan who picked up an electric guitar after hearing their string of hit records. ''Smile'' -- Brian Wilson's aborted attempt at a grandiose Beach Boys concept album -- was a reaction to the Beatles' ''Sgt. Pepper,'' as were The Who's ''Tommy,'' The Kinks' ''Victoria,'' the Small Faces' ''Ogden's Nut- Gone Flake'' and numerous baroque-rock experiments that follo wed. In the '70s, McCartney's discovery, Badfinger, carried the torch as Beatles clones, breaking through with a hit version of McCartney's ''Come and Get It.'' The Raspberries, Cheap Trick, Big Star and E.L.O. adapted different elements of the Beatles' eclec tic sound. Chris Difford and Glen Tillbrook of Squeeze were lauded as the Lennon and McCartney of new wave rock and have a vocal blend that apes their heroes'. Todd Rundgren scored a Beatle-derived hit, ''I Saw The Light,'' and, later in his career, reco rded a one-man studio reproduction of ''Strawberry Fields Forever'' as a tribute. San Francisco's own Flamin' Groovies used the Beatles' guitar-driven sound and vocal harmony blend as a jumping-off point for such rock numbers as ''You Tore Me Down.'' They were so enamored of their heroes that the Groovies even wore suits made by the B eatles' personal Savile Row tailors. Other local musicians, from the '60s to the present day, owe the Beatles a great debt. Jerry Garcia has noted that the Beatles inspired him and his buddies in the Warlocks, the earliest version of the Grateful Dead, to play electric rock. Backstage befor e a show, Chris Isaak and his band sometimes warm up by playing Beatles songs. Left to their own devices after the Beatles broke up, each member pursued a solo career with varying degrees of success. Upon Lennon's demise, McCartney became the most visible ex-Beatle, with two decades of solo albums and highly publicized collaboratio ns with Michael Jackson, Stevie Wonder and Elvis Costello. On his last world concert tour, McCartney came to grips with his past and performed a considerable number of classics from the Beatles' songbook for the first time since the band dissolved. Harris on received some attention with his ''supergroup'' the Traveling Wilburys, featuring Tom Petty, Electric Light Orchestra's Jeff Lynne, Bob Dylan and the late Roy Orbison. Yet the Beatles legend is stronger than ever. It all goes back to the Sullivan show and a more innocent time. In February of 1964, the nation needed the boost that Beatlemania provided. Two months prior, the JFK assassination had thrust the populace into a deep depression. The Beatles might have pol arized people, particularly across generational lines, and they were a fashion litmus test, but their Sullivan date was also a kind of pep pill for Americans. ON their first guest shot with Sullivan, the Beatles performed five songs over two segments -- ''All My Loving,'' ''Til There Was You,'' ''She Loves You,'' ''I Saw Her Standing There'' and ''I Want to Hold Your Hand.'' The band would be back, live, with Sullivan the following week and a number of other times in the '60s, but nothing would ever match the Beatles' first appearance. It was truly a watershed event. From that point on, the band was a lightning rod for changes that gripped society. Their music was progressively more inventive. Their lives were splashed across the press because of mega-stardom, and their lifestyles embraced experimentation with drugs and transcendental meditation. But no one could have guessed the longevity of the quartet's impact. ''I'm grateful because they did what nobody did before,'' said Sturmer. ''They were given freedom because of their early success. They could have repeated themselves, but they tried to grow. They freed bands and musicians to inject any kind of influence : jazz into rap, salsa into pop. They turned pop music from radio fodder into a genuine art form.'' SOME THINK BEATLES SHOULD LET IT BE This month, the three surviving Beatles will get together to record ''incidental music'' for an extensive video documentary on the band, said Paul McCartney in New York at the recent Rock and Roll Hall of Fame induction ceremony, where his old songwritin g partner John Lennon was posthumously honored. It remains to be seen if anything beyond the ''incidental'' comes out of the sessions, but some observers are not so sure that a reunion is a good idea. The three musicians are each under contract to different labels. Because of contractual considerations alone, any new material that would result from this collaboration would likely come out under a name other than the Beatles. One thing is certain. George Harrison himself said it a few years ago: There can be no true Beatles reunion ''as long as John Lennon remains dead.'' The synergy of the four together is gone forever. On later albums, individual Beatles presided over Beatles tracks without input from other band members, but the others were lurking about to heap praise or abuse. It might be nice to hear a collaboration that went beyond the nostal gia of Harrison's ''When We Was Fab'' solo track, but, at this late date, is it worth damaging the legend with a substandard reunion? It was one of a very few bands of great renown to maintain the same line-up from first success to break-up. To date, the image of the Beatles remains pure. While the Stones, Kinks, Who, Byrds, and Beach Boys all changed personnel because of death or the proverbial ''musical differences,'' the Beatles were always an inviolable ideal. Andy Sturmer of Jellyfish, who has recorded with Ringo Starr, says that he was ''really kind of bummed that they're getting back together. If they're doing this, I sure don't think anybody should replace John Lennon. Even if Lennon was alive, I'd be agai nst it. I think they're doing it for all the wrong reasons, like money. I don't hear them saying how much they love one another's solo work.'' Gin Blossoms vocalist Robin Wilson says, ''The first thing I thought about a reunion was, 'No. Absolutely not.' I hold the Beatles in such reverence. Maybe it would be great for the three guys. But as a fan, I wouldn't want to see them reunite even if Le nnon was alive. I expect to see the Stones in Vegas 15 years from now, but the thought of the Beatles' doing something like that disturbs my very soul.'' British post-punk folk singer John Wesley Harding has written a song, ''When the Beatles Hit America,'' wherein the band members get back together but are whisked into space to a place where reunions are not expected of them. Harding says, ''It might ru in the legacy they've left behind, but they should be allowed to do whatever they want. As far as finding someone to replace Lennon, I'd say anyone but Elvis Costello or Jeff Lynne. Maybe (their producer) George Martin is the best choice.'' GRAPHIC: PHOTO (3),(1) The Beatles with Ed Sullivan during a rehearsal for their landmark big show, The Fab Four sang five songs, (2) The Beatles arriving in New York from London on February 7, 1964, (3) Lennon, Not the Beatles without him.